We’ve all been there — your client loves their gallery, gushes over the moments you captured… and then skips over the album. You say they’re available but no one bites. It can be disheartening, especially when you know how meaningful they are. And the same goes for other products! But here’s the thing: if your pricing page only mentions “albums available” without any visuals, story, or context, it’s completely understandable that clients pass them by. They’re not saying no to the album—they just haven’t been given a reason to say To View More >>

If you can’t name five things that differentiate you from your competitors, there’s probably only one – your price. Here's what differentiates Queensberry: 1. We believe the way to succeed is to stand out from the crowd, not to join it. There’s less competition, more satisfaction and more pride at the high end of the market … and it’s our job to help get you there. Think of our albums as profit centres, not costs. 2. We’re design-led. The people in your viewfinder will be looking at your albums for much longer than we will. They must look beautiful To View More >>

As told to Cate Scaglione - Life As Fine Art “There is a space between imagination… and attainment…that may only be traversed by… longing.” ― Khalil Gibran, Sand and Foam The story of Cindy Harter Sims is about more than going from part-time hobbyist to full time award-winning photographer. Cindy’s is a tale about longing for all that life has to offer. Photography just happened to be her way of finding it. There is something about an image by Cindy Harter Sims. It’s an inexplicable surge of emotions that make you feel as if you’re To View More >>

Everyone has a story to tell, and for decades our business has been about crafting those stories into beautiful albums to remember forever. But the way we do so has been changing dramatically. Earlier this year we released Musée “for people who want only the best” – beautiful photography, discerning design and the best materials in a product that requires the highest level of artisanship to produce. Our latest project takes us into another world again. Instead of traditional photographic printing, the Queensberry Press uses digital offset technology to create – not beautiful albums, but To View More >>

It was a very successful evening on Friday for our design agency ALT Group at the New Zealand Design Institute's Best Awards, where they won a total of eighteen awards, three of them, including a Gold, for the rebranding work they did with us last year: The GOLD AWARD was for the overall rebranding and visual identity project, as expressed in our new website, marketing material, logo, product photography etc. SILVER AWARD: For the Queensberry bride book, a promotional booklet designed specifically for our clients to distribute to brides and grooms, to express the Queensberry brand story and highlight To View More >>

If there really are 3.5 trillion photos, which are the important ones? The ones that get picked, printed and presented. Presented in a magazine, a book, a frame, an album. But who does the picking? If it's social photography and the photographer's doing the choosing, which images will make the cut? The perfect shots. The ones that tell the story. The ones that fit in the book. And inevitably, the ones that make the photographer look good. Hundreds and thousands of photographs get discarded because they're imperfect or don't suit our purposes. But those "rejects" could tell a different story, and To View More >>

A little over 6 years ago I returned to my office after a meeting with staff to introduce a design audit and branding project. My phone rang and a man introduced himself and said he was from Apple. At first I thought I was being punked - all through the presentation the consultants had compared us to, and suggested we benchmark ourselves against, not our competitors, but great companies like Apple. This gentleman proceeded to tell me he was from Cupertino and that his boss was Steve Jobs. I tried to act as if I took calls like this everyday. He said they wanted to develop a premium book, and would To View More >>

A series about storytelling in album design. Every great story has a beginning, a middle and an end Part of what makes a story interesting is the way it's told. It pulls you in, leads you along a path of discovery and ends with a satisfying finale. I've already mentioned the importance of chronology, and I'll have more about the middle later, but what's the secret to a strong beginning and a satisfying ending? The beginning Writers spend a lot of time on their first paragraphs. They know if they don't kindle your interest they leave you cold. If you're not sure what should go on your first page To View More >>

It's not until you see the images of your wedding that you realise how incredibly important they are. That's how I felt when I looked at my wedding photos for the first time. I cried! - they were just so much more than what I'd expected, and each one holds a moment of absolute goodness. I'd say it's the same with an album - it's not until you see a book so carefully crafted to document your day that you realise how important this object is that holds these memories. That's what I have in mind when I'm laying out the images for a Musée. Every shot is incredibly special and chosen because the story To View More >>

We use a lot of the playground figures of speech to describe what goes on in life and business. Swings and roundabouts. Climbing the corporate ladder. On a slide. On a roller coaster! I see them in action when I go to the playground with my kids. The little ones push the boundaries, not afraid to try new things. I freak at some of the stuff my kids do. You try telling a two year old that she can't go down that 20 foot high slide at the beach. Should I stop her? Maybe not – kids need to spread their wings, and go splat occasionally. Sometimes Mum and Dad's job is to pick up the pieces. However To View More >>